this collection is specially curated keeping our environment into consideration. we have successfully reduced the use of water by 75%, use of chemical by 75% and electricity consumption over 75%. we have used eco-friendly machines which sprays 80% air and 20% water instead of traditional tumblers where water is filled in the loader, this not only saves water upto 80% but also reduces the use of chemical to achieve the same effect. to give your denims your favourite look and feel we have used advanced laser technology. the drying process is one of our most fascinating initiative where we have installed a cable car in our laundry and instead of drying the garments in the heat dryers we hang them for few hours absorbing the natural heat resulting in saving over 80% electricity and 100% release of heat back to our environment. be a part of eco-wash initiative and lets move towards making all denims an eco-washed denim.