All about denim

Denim is one of the world's most popular fabrics. However, very little is known about this favourite fashion garment’s unique origin.

The fabric originated in France and was initially known as "serge de-nims." To make this piece of cloth, France's tailors uniquely weaved in a way that the weft passed under two or more warp threads. The warp threads were dyed in indigo, and the weft remained plain white - giving it the characteristic blue on the outside and white on the inside. 

Jeans has come far from its humble origins in the mid-19th century.

The denim, surprisingly, is the successor of the much older Indian innovation called dungaree. Denim gained major popularity in the United States owing to the creativity of Jacob W. Davis. Jacob, a tailor from Nevada, had the bright idea to use the fabric (then, used to make tents, horse blankets, etc.) to make sturdy pants with copper rivets to take the beating of a hard day or labor. 

Cut to a hundred years later, denim jeans are still trending like never before.

Step by step process of manufacturing : 

The process of crafting this fabric is just as fascinating as its story of origin. There are roughly four stages in creating this piece of clothing :

  • The cotton fiber is first spun into yarn
  • Some of this yarn is then dyed in various colours while some are kept white
  • The yarns are the woven using a shuttle loom or projectile loom 
  • After that, the woven product is sanforized - first stretched, fixed and then shrunk at the mill.
In the first stage, the composition of the denim itself plays an important role. Although being mostly composed of cotton, it may have some elastic components such as spandex to give some stretch to the final product.

After that, they go through an interesting process of synthetic dyeing. The yarn goes through a grueling process of repeated dipping and oxidation that makes the dye stronger. 

But we love our jeans to be more than just shades of blue. That's because of the alternate category of sulfur dying, which allows for adding colors such as black, red, pink, grey etc. to the change the regular denim blues.

After dyeing, the next stage involves taking the help of looms. 

After completing these processes, the journey continues where great care is taken in post-production treatment of it, which ensures quality standards of softness, minimal post-wash shrinkage, and creating a long-lasting piece of clothing which you can have as your stylish companion for many years. This unique self-finished work also gives denim the title of a ‘selvedge fabric’. 

Denim's evolution 

The history of denim includes innovation, globalisation as well as creativity. Its functionality led to it becoming a trend among the miners that were part of the 19th century Gold Rush.

Later on, Western-style movies in the 1930s proved to be among the first catalysts that led to the humble fabric's rise. 

Jeans never lost its trendy look with time. Once, it was sported by the absolute icon Elvis Presley. Women too caught on the trend when women's jeans started populating the market. Once Marylin Monroe wore these with style, every woman wanted to own a pair. Later on, jeans for women gained even more popularity with more and more celebrities starting to sport these in their shows. 

Once denim jeans became a symbol, it also helped bring down the social disparities as everybody - from the suit-wearing rich to the workers working in mines, now owned sturdy pairs of long-lasting denim jeans. 


The newest chapter in the denim story is one with the message of sustainability and regard for the planet and its resources. What was once used to be the symbol of the offbeat choice, is now acting at the center stage of sustainable fashion due to its durability and less rigorous washing method. 

Freakins has been putting effort into making the denim that you wear a product that is not only fashionable and functional but is also an environmentally conscious choice. It aims to inform customers of ways that forward the spirit of producing and consuming in ways that protect the environment. They have chosen to do business the right way by setting up sustainability goals. Your trust in Freakins and its sustainability goals can help shine a new light on the story of denim.


Denim, how we know it today, is not only a fashionable and stylish piece of clothing but is a piece of history that is still ruling our wardrobes. Almost a century later, today we get to experience different styles, sizes, washes, and colors in our favorite denim. At Freakins, you get to come across a wide range of denims designed to be both sustainable and trendy.